The Cultural Conduit
For Black Music Month 2018, Xfinity featured Black Thought as the creator and moderator of content celebrating how black music moves culture. An underground-respected and critically-acclaimed MC, Black Thought is an irrevocable groundbreaker; impacting the arts both socially and musically, from jazz to hip hop, elevating African-American culture with every beat. As such, he curated experiences honoring the legacy and the future of Black music. Campaign elements included; :30 OLV, print, digital banners, social content, and a livestreaming event. With Ayanna Shamese.