Early in the Morning is a tribute to all the early risers who start prepping their holiday meals in the wee hours. In this spot, we see different cooks rise before the sun to start cooking; the one thing they all share: Confidence in Walmart and it’s ability to provide them with a wide selection of fresh produce and meats. We used The Gap Band’s Early in the Morning as inspiration and anchor for our anthemic spot. With Minnerva Finkley-Stewart.