For Citibank and American Airlines’ co-branded CITI/AA Platinum Select Travel Credit Card, we created an integrated campaign aimed at re-igniting folks love of travel with the goal of getting them back out into the world. We crafted compelling travel narratives, delivered with ‘cheer-like’ enthusiasm to spread the word, and encouraged everyone to Travel ON!
In addition to the campaign, we also revamped CITI/AAs’ design system, building equity across products and populating it’s content library with video and stills captured during a 3-week production in Santiago, Chile. With Michelle Underwood, Bryan Miguel, Stacy Burghardt, Sara Gomez.